Credentials

RUNNER
Alicia is a runner. She has run seven marathons, including three in the last three years: 2006 LaSalle Bank Chicago Marathon, 2007 ING NYC Marathon, and 2008 Marine Corps Marathon. She runs several half marathons each year and competes in local races. She runs with a local running group and does a speed workout on the track on Tuesdays under the guidance of a coach.

Alicia is your target demographic; she understands your market and your customers.

PROVEN SALES EXECUTIVE
Alicia’s first career was in television programming sales for Warner Bros. Domestic TV. Over the course of eleven years, she worked her way up to VP East Coast Sales. Her work required extensive travel as she met with decision makers at television stations who were making purchases vital to their station’s success.

When Alicia’s second child was born, she took a decade-long hiatus from work, during which she spent her time involved in the busy lives of her young children. Alicia kept her professional/sales skills volunteering in sales-related activities in the schools and with local charities. It was during this time that she became a ‘real’ runner.

Alicia rebooted her sales career when she joined Running Times Magazine and was thrilled to be able to marry her love for running with her sales talents. After Runners World bought Running Times in 2007, she formed Reach More Runners.  Alicia’s projects there have helped her clients reach their goals without having to hire a full-time sales person.

EDUCATED IN COMMUNICATIONS
B.A., Communication Studies, the University of California at Los Angeles;

M.A. Communications Management, The Annenberg School of Communications at the University of Southern California.

To contact us:

P - (203) 858-9939
F - (203) 966-8381
e - alicia@reachmorerunners.com