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 The MMRF Endurance Events Program wrapped up 2010, raising more than $1.4 million in donations. Since its inception in 2008, the program has raised more than $3 million, and has grown to include select short distance races, half marathon, marathon, triathlons and cycling events, all to benefit the Multiple Myeloma Research Foundation, (MMRF). More than 90% of all funds raised go directly to myeloma research.
Alicia has been responsible for building the program's list of events to include some of the most sought after events in the US, including the Boston Marathon, ING New York City Marathon and the Bank of America Chicago Marathon. Recent successes include adding the Nautica NYC Triathlon, Escape from Alcatraz Triathlon and the TD Bank 5 Boro Bike Tour. Alicia was also able to secure the title sponsorship and charity beneficiary rights for the NYRR Empire State Building Run Up Powered by the MMRF, a huge coup for the cancer foundation that will not only add revenue but will bring international attention to the MMRF.
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