Responsible for print and web sales to running events and classified advertisers for Running Times Magazine. Increased revenue in Event Sales by 40% in first year. Increased sales by 250% in classified in same period.

Alicia brought her keen sales abilities and her passion for the sport of running to Running Times Magazine when she began in 2005. While she had never sold print or web advertising before, she caught on quickly and was able to make some significant and immediate gains in ad pages and revenue for the magazine.

In short order, Alicia’s focus on the “EVENT” niche of advertisers paid off, with her ending her first year at the magazine up over 40% in revenues for the segment. Her ‘Event” category even out billed the “product” category (with the likes of NIKE, GU, Gatorade, etc) for two months that year.

Her other area of focus was classified advertising. Alicia was able to create interesting new opportunities, tied in with the Running Times website, that attracted advertisers and in some months tripled the previous year’s revenues.

Her attention to these special niches, and her diligence and hard work paid off for both the magazine, and for her establishing her ability to sell in this new medium.