Recent Success Stories

Alicia has been able to help various ventures in the running community improve their bottom line and reduce workload. Flexible and results-oriented, Reach More Runners can help you with long or short term projects in a number of areas. Here are some recent success stories:

MMRF Endurance Events Program Director

In 2007, Alicia launched an effort to build a marathon program for the Multiple Myeloma Research Foundation.

Beginning with 20 runners for the 2007 ING NY City marathon, Alicia lent her efforts and skills to create fundraising, training, and communication and administration tools to make the first MMRF Marathon Team a success. The 20 member MMRF inaugural team, which included Alicia, raised $125,000 – an impressive $6250 average per runner.

On the heels of that campaign, the 2008 MMRF Marathon event slate was set to include the Boston Marathon, ING NY City Marathon, the Bank of America Chicago Marathon, Marine Corps Marathon and a hand full of full and half marathons. As the 2008 marathon season saw 62 runners participate in the MMRF Marathon and Half Marathon Program, raising close to $300,000 for the year, with an average of $4600+ per team member.

The 2009 MMRF Marathon and Half Marathon Program had an incredible growth year, expanding to include 325 athletes and raising $1.1 million in donations. 201o saw continued success and the expansion into triathlons and cycling events. The 2010 year saw the program expand to include more triathlons and cycling events, as well as a small number of shorter distance races, "MMRF Great Races". The 2010 year finished with donations in excess of $1.4 million and 425 athletes participating in the program.

The 2011 year will feature the NYRR Empire State Building Run Up, Powered by the MMRF. The MMRF will be the title sponsor and exclusive benefitting charity for this internationally famous event, one of the most sought after medals in running, and the second highest publicized event of the NYRR. In addition, the MMRF has expanded its presence in the triathlon category, adding Escape from Alcatraz, The Nation's Triathlon and the Chicago Triathlon to its roster. The 2011 program expects to attract 600 athletes and to raise $1.6 million for the cancer foundation .

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Official Boston Marathon Program Magazine

Sales Associate, New Business Development

Hired by Phoenix Media/Communications Group, publisher of The Official Boston Marathon Program Magazine to bring in new business, Alicia has added a considerable amount advertising revenue for the publication since 2008 with all new advertisers or accounts that had been untapped for a number of years.

Alicia works with Associate Publisher Howard Temkin, who has also served as the Advertising Director of the publication for a decade.

Alicia was brought in to tap into her deep list of relationships with marathons and other running events. Her experience with smaller product and service advertisers from her time selling classified ads for Running Times enabled her to compile a plethora of advertising leads that were previously untapped and eventually sold. A third area that she was to able to draw prospects from were the dormant accounts—advertisers who had not advertised in the Boston Marathon Program for more than three years.

Alicia was able to add a significant amount of ‘found money’ to the publication’s bottom line and has been welcomed back to work on the 2011 Official Boston Marathon Program.

The Boston Marathon is the world’s oldest and most prestigious marathon. The Official Boston Marathon Program distributes almost 80,000 copies (including distribution to all Boston Marathon runners). The Official Boston Marathon Program, is the only print publication officially sanctioned by the Boston Athletic Association.

It is glossy, 4-color, perfect-bound, and resounds with history, lore, thrilling profiles, and feature articles detailing all of the sub-plots unfolding within this historic race. It is savored, saved, and is the finest publication of its genre in the world.

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